Literatur

Apr
9

 

Hier finden Sie die Literatur für Ihre Referate


Iyengar, S. & Lepper, M. (2000). When choice is demotivating: can one desire too much of a good thing? Journal of Personality and Social Psychology, 79, 995-1006.

 

Karremans, J.C., Stroebe, W. & Claus, J. (2006). Beyond Vicary‘s fantasies: The impact of subliminal priming and brand choice. Journal of Experimental Social Psychology, 42, 792-798.


Wansink, B. & van Ittersum, K. (2003). BottomsUp! The influence of Elongation on Pouring and Consumer Volume. Journal of Consumer Research, 30, 455-463.


Deng, X. & Kahn, B. (2009). Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation. Journal of Marketing Research, 46, 725-738.

 

Jäckel. M., Derra, J. & Eck, C. (2009). Schönheitsansichten. Geschlechterbilder in Werbeanzeigen und ihre Bewertung. Baden-Baden: Reinhard Fischer.

 

 

Nufer, G. & Bender, M. (2008). Guerilla Marketing. Reutlinger Diskussionsbeiträge zu Marketing & Management. Hochschule Reutlingen.



Lewis, R.A. & Reiley, D.H. (2010) Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo!. CCP Working Paper 11-9.


Hoyer, W.D., Brown, S.P. (1990). Effects on brand awareness on choice for a common, repeat purchase product. Journal of Consumer Research, 17, 141-148.


Gakhal, B. & Senior, C. (2008). Examining the Influence of fame in the presence of beauty: an electrodermal neuromarketing study. Journal of Consumer Behaviour, 7, 331-341.

 

Maoz, E. & Tybout, A. M. (2002). The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions. Journal of Consumer Psychology, 12, 119-131.

 

Garner, R. (2005). Post-it Note Persuation: A sticky influence. Journal of Consumer Psychology, 15, 230-237.